danner footwear

Crafting Higher Standards. For their entry into direct-to-consumer sales, Danner Footwear needed to help users of their new website understand the value of a premium hand-crafted boot. Transparent produced a newsletter and content strategy around a series of eight short films that share the story of how a Danner gets built, as told by the men and women who make them.

A collaboration with Tadd Myers, Bryan Finke and Haven Anderson.