stories and strategies
Transparent harnesses digital storytelling in the service of innovative brands, organizations and people. We produce films, photographic and written content; build profitable e-newsletters, blogs, social networks and websites; and develop digital marketing strategies that integrate these tools to promote customer and community engagement.
If you're looking to grow your online business, catalyze word-of mouth, and create authentic, long-term connections with your customers and your community, get in touch. Let us show you how the tools listed below can help your customers see through to your story.
creative services
Writing and Copywriting. From monthly newsletters to seasonal product launches, Transparent brings editorial chops to meet your copywriting needs. Our experience in both journalism and commercial writing give us the flexibility to find the right voice for your project, whether you're looking for just a few blog posts or a complete brand vision. We've crafted product copy and communication for Nau, KEEN, Columbia, Sorel, Danner, Dunderdon and Alpinist, and our writing has been published in Sailing World, AMC Outdoors, Rowing News Magazine, The Jackson Hole News & Guide and Alpinist Magazine.
Videography and Film Editing. Give your stories legs. With experience in story design, videography, film-editing post-production, Transparent Studios can take your film project from concept through distribution. With our in-house talent and network of visual effects experts, we can produce your film on a shoestring or with state-of-the-art production value; it's entirely up to you.
Digital Design. Is your website communicating your story effectively? Transparent Studios' digital design services can help make it easy for your audience to engage with your content. From reskinning your blog to completely overhauling your website, Transparent's design talent and production management experience make it easy to open your site to the exciting possibilities of digital storytelling.
marketing strategy
Digital Content Strategy. What are your stories? And how are you telling them? Transparent specializes in creating focused content strategies that engage your audience with compelling, authentic stories that drive word-of-mouth and repeat site visits. By honing the themes of your communications strategy and creating consistent, engaging content, Transparent's digital content strategies help your audience understand both your values and your value. We can also get you up to speed with the latest tools for reaching out to your audience, from YouTube to Twitter.
Email Newsletter Strategy. Existing connections are your organization's strongest asset, and Transparent's email newsletter strategies help you keep in touch with them. With proven cash-flow positive results, our newsletters build on the strength of our Digital Content Strategies to provide your audience with ammunition to spread your story and generate word-of-mouth. Already have a newsletter? Let us show you how to improve open rates, increase click-through and leverage media partnerships to grow your list.
Social Networking Strategy. Building a social network presence is easy; it's getting people to visit it that's difficult. With over 150 million people on Facebook, 250 million on MySpace and 30 million on LinkedIn, there's no question your customers and your community are online; Transparent develops social networking strategies that give them a reason to visit. We deploy our proven creative content strategies to keep your page up-to-date and popularly relevant. So don't stand in the digital corner with you hands in your pockets; let Transparent help you start the social networking conversation.
Media Partnerships. Collusion is the solution. Our experience building media partnerships can help you expand the reach of your digital content strategy. From reaching out to blogs to support search engine optimization to partnering with independent media to build successful user-generated-content initiatives, Transparent can build the partnerships that will help spread your story on the streets.
Strategic Initiatives. Whatever your goals, Transparent's creative thinking can help you get the most out of your next initiative. Looking to generate buzz? We have ideas for international awards, trail-building running clubs, media-generating roof-top intern houses, bicycle seat covers, IKEA drama festivals, coffee table books, TV pilots and much, much more. Get in touch, and let us share some ideas with you.
